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Articles, rumours & stories related to the world of toy mascots

Charity Team mascot Buster the Bug invades Northdown Primary Academy

World Book Day on March 6 will be greeted with new enthusiasm by pupils at Northdown Primary Academy.

The Margate school received a visit from Buster the Bug last week, mascot of the KM Charity Team which has just launched a pilot literacy scheme called Buster’s Book Club.

It aims to...

What Social Media Platforms Could Do with a Mascot?

Practically every sports team ever has been accompanied with some sort of mascot. A character that embodies what type of team they are – and what type of punishment they wish to inflict on their opponents. At least as far as intimidation tactics. Some team mascots far more threatening...

Should Your Brand Have a Mascot?

Animals can be vulnerable, relatable, adorable and funny — sometimes all at the same time. Audiences overwhelmingly respond to life-like mascots in advertisements and mascots have undergone a renaissance since the digital age. If your audience associates your brand with a likable mascot, sales and name recognition have the...

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