Move Over Cheryl Cole

Watch out red carpet elite - there are a new band of celebrities in town.

Characters tend to be more real, than real people.

Soft, huggable, lovable brand mascots are proving to be just as valuable as those of the more human kind.

Brand characters stand up to be a more human, more reliable, more confident and much braver alternative to using celebrity ambassadors.  

Just ask a talking bulldog.  Ooooh, yes.

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