The brief we received was to create a brushed cotton plush mascot to promote healthy dental care amongst children in the Worcestershire area. Working closely with the local NHS team we feel we created a lovable and striking mascot and it has gone on to be a great success with dentists and children in the area.
Take an existing sketch of the NHS dragon and create in plush, the toy must also be able to hold a toothbrush in its soft green mitts.
Intricate detailing from the dragons horn, oversized feet and brand emblazoned tshirt were created in plush - on a very tight deadline.
The dragon was a smash hit amongst kids and parents alike, he was Tweeted across Twitter and continues to remind Worcestershire public of great dental health.