NHS DragonBACK TO PORTFOLIO

NHS Dragon

The brief we received was to create a brushed cotton plush mascot to promote healthy dental care amongst children in the Worcestershire area. Working closely with the local NHS team we feel we created a lovable and striking mascot and it has gone on to be a great success with dentists and children in the area.

The Brief

Take an existing sketch of the NHS dragon and create in plush, the toy must also be able to hold a toothbrush in its soft green mitts.

The Process

Intricate detailing from the dragons horn, oversized feet and brand emblazoned tshirt were created in plush - on a very tight deadline.

The Result

The dragon was a smash hit amongst kids and parents alike, he was Tweeted across Twitter and continues to remind Worcestershire public of great dental health.

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