Travelodge BearBACK TO PORTFOLIO

Travelodge Bear

Create a bear brand mascot to promote the softness and quality of the Travelodge experience using its new ad campaign 'burly bear'.

The Brief

Design and manufacture a highly detail bear using crochet techniques and the softest most luxurious fibres (oh and with removable slippers).

The Process

Beautiful soft fibres were hand crocheted for this super bear, all clothing was made in high detail with the ability to be removed.

The Result

The bears are now proudly sat (or possibly neatly tucked up) in bedrooms up and down the land, a constant and tangible reminder of the brands 'soft' and relaxed brand values.

BACK TO PORTFOLIO
Powered by CouchCMS