Taski Mouse
Taski are a leading international supplier of professional cleaning equipment and we were delighted when they chose us to recreate their mascot, FanTaski Mouse.
FanTaski Mouse
When we are asked to create a mascot, we begin the process with anything from a general idea of what the client wants, right up to full technical drawings with Pantone references and materials.
In the case of FanTaski Mouse, we were fortunate enough to have a photograph of a toy created by an advertising agency. This was a really good starting point, as we had a fairly accurate representation of what the client required, although they did want some changes from the original model.
Initially, the client wanted to go with the toys arms, legs and head matching the one shown in their photo (although this changed in the final version) along with the toy’s name.
Originally just Taski Mouse, their marketing department came up with the FanTaski name during the development process and were keen for us to experiment with the design in terms of materials, printing and embroidery, so they could assess a range of options.
We are committed to making sure you are 100% delighted with your final mascot which is why we are happy to create multiple designs and up to three samples to help you make the right decision.
Taski-Sample-4
Taski-Sample-2
Taski-Sample-3
Taski-Sample-1
During the prototyping and sample stage, our designers worked closely with the client, trying different materials, body sizes, colours, loop styles (on arms, legs & tail) and font choices.
An important element was, of course, ensuring the brand name was clear and legible on the mouse body so both sublimation and embroidery were tested.
As the client wanted a plush material rather than a canvas style as with the original, we all agreed that the embroidery option was the perfect choice on this occasion. We even managed to get the ® symbol to be legible which was quite a challenge.
With the Taski mouse, he was sucha success that they requested further orders across the world.
We also were asked to make a new version that would allow Fantaski to attach himself to exhibition stands and fridges (and other products that they sold, for display purposes).
Our solution was to hide string magnets in his hands which would allow him to hang from anything metal or he could be clasped around a hose on a vaccuum or pole.
A simple but elegant solution that the client loved.
